Drive Innovation
Marketing professionals face a double challenge of driving innovation in both message and medium. Hear from some leading digital marketers to get some insight on how they stay ahead of the curve:
- Motorola's Director of Global Product Marketing, Floyd Wagoner, discusses the need for fresh ideas and innovative content in today's fast-paced marketing environment
- Learn how organizations can use market learning, adaptive marketing, and open marketing to help them innovate (George Day, Professor of Marketing at the University of Pennsylvania’s Wharton School of Business)
- Andy Berndt, Managing Director at Google’s Creative Lab, offers insights into why it is especially critical for marketers to experiment aggressively with new digital media
Studies
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Android Army ZMOT Case Study
A brand manager can't be there for every single zero moment today. Marc Vanlerberghe, Android's Senior Director of Global Marketing, shares his solution in this ZMOT case study, "I spend almost 100% of my time building and arming ...
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The Meaning of Mobile
We know a lot about WHAT people are doing in the mobile space: when they use their phones, what activities they do with their phones, how many times a day they use their phones, etc. But what is missing in ...
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Our Mobile Planet: United States
With US smartphone penetration now at 44% and 66% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
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The Mobile Playbook: UK
The question is no longer “Why should I invest in mobile?” - we’ve all read statistics about the tremendous adoption of mobile and tablet devices - but “How should I invest in mobile?”
Check out this UK Mobile Playbook in order ...
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
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H&M Uses Google+ to Deliver Engaging Exclusive Content
H&M uses Google+ to connect with over 940,000 users and deliver engaging exclusive content. Miriam Tappert, Global Social Media Manager at H&M, explains that the objectives for setting up the brand’s Google+ page were simple: “To ...
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Our Mobile Planet: United Kingdom
With UK smartphone penetration now at 51% and 59% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
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Our Mobile Planet: Denmark
With Denmark's smartphone penetration now at 45% and 39% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Our Mobile Planet: Belgium
With Belgium's smartphone penetration now at 22% and 46% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Our Mobile Planet: Norway
With Norway's smartphone penetration now at 54% and 65% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Our Mobile Planet: France
With smartphone penetration in France now at 38% and 55% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Our Mobile Planet: United Arab Emirates
With smartphone penetration in the United Arab Emirates now at 61% and 64% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media ...
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Videos
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John Hegarty on Technology and Creativity
Interview
John Hegarty on Technology and Creativity
John Hegarty, Founder and Worldwide Creative Director of BBH, on the inspirational qualities of new technology, and why we're only just beginning to grasp the future of digital advertising.