Drive Online Conversion
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
Studies
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Cadbury's Google+ Activity Connects with Over 1.2 Million People
One of the aims of Cadbury’s London 2012 programme is to engage with a younger audience of customers aged 18 to 25 years old. With the goals of interacting with this tech-savvy demographic, standing out from other sponsors and ...
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Role of Search in the Gambling Sector in UK
This study maps the role of search in the sign up for gambling sites in the UK market.
Key findings:
- Search is an important part of the customer journey. 29% of those who sign up, use search in their journey ...
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Smartphones and the Role of Search
The objective of this study was to gain a deep understanding of smartphone consumer behaviour in the UK. The results show that smartphones are embedded in daily life. Extensive use occurs in all locations and across all occasions with simultaneous ...
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How Expedia Drove More Shoppers to its Website
Like many retailers, Expedia UK, the leading online travel provider in the UK, wanted to know more about how to effectively drive traffic to its website. Google and Marketshare analyzed Expedia shoppers' online behavior and found:
- Reallocating the same budget ...
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Videos
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A Short Guide to Attribution
A Short Guide to Attribution
When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers ...