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Education
Studies
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Digital and the New College Experience
Google partnered up with TNS and Tru in this 2012 study to better understand the Back-to-School preparation mindset and the behaviors of incoming and current college students, including: perceptions and usage of course textbooks and e-textbooks as well as the ...
Preview the Study Download: PDF
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Education Trends through the Eyes of Your Customer
In a fast-changing world, education is still in high demand online. Google looked at internal search query data, Compete clickstream data and commissioned a brand perceptions study with Ipsos OTX to understand the 2012 landscape and found:
- 80% of education ...
Preview the Study Download: PDF
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Brand Perceptions in Higher Education
Google's first-ever study to analyze how people perceive the higher education landscape including For-Profit, Public, Private, and Community colleges. It also identifies the impact of online advertising on people's awareness and opinions. This Google study conducted with Ipsos ...
Preview the Study Download: PDF
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Engaging the EDUsearcher
What online patterns do we see across prospective students seeking higher education? Google and Compete pair up to understand:
- Education queries grew 33% year over year while unique visitors to education sites grew 40%
- eduSearchers are more informed, but converting ...
Preview the Study Download: PDF , PPT
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Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
Key findings:.
- Overall brand ...
Preview the Study Download: PDF , PPT
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
Videos
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Digital and the New College Experience Highlights Video
Highlights
Digital and the New College Experience Highlights Video
Highlights from the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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The Future of Textbooks
Interview
The Future of Textbooks
Will hard copy text books soon be a thing of the past? Also check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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Evolving Digital Study Habits
Interview
Evolving Digital Study Habits
How have digital resources influenced how Americans study? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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The Current Textbook Decision Process
Interview
The Current Textbook Decision Process
How has the new digital way of life influenced how students purchase their textbooks? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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Stimulating Conversation
Case Study
Stimulating Conversation
Rob Brosnan, Senior Director of Strategic Marketing of Seton hall University, discusses his organization's use of social media for marketing. While apps were too expensive, and ads were forgettable, stimulating conversation on webpages contributed to an 18% increase in class ...
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Insight & Revelation
Case Study
Insight & Revelation
Rob Brosnan, Senior Director of Strategic Marketing at Seton Hall University, explains that, before digital channels, his organization relied on live events to gain feedback. Now, customer response is more forthcoming. With social, he found that questions such as "what ...
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Marketing Education
Interview
Marketing Education
Piper Jameson, SVP-CMO of Educational Services, talks about how advertisers in the education sector need to learn to be flexible because of all the current changes in regulation. She also discusses how marketers need to engage prospective students by talking ...
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Offline Still Relevant
Case Study
Offline Still Relevant
Teresa O'Sullivan, VP of Marketing for Corinthian Colleges, Inc, talks about how her school uses traditional media to complement and push the online content. O'Sullivan gives an example of how her company used testimonials to tie their television ads to ...
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Building Legitimacy
Case Study
Building Legitimacy
Shai Reshef, Founder & President of University of the People, talks about how they marketed their university in order to gain legitimacy. They brought in well-respected academics, partnered with Yale Law School, and got backing from the UN.
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Digitally Nascent Branding
Interview
Digitally Nascent Branding
Paul Rhyu, VP, Digital Media & Marketing Operations at Apollo, talks about how marketers are doing a poor job of using the internet to promote brand. Instead of simply taking a television ad and putting it online, marketers need to ...
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Peer-to-Peer Learning
Case Study
Peer-to-Peer Learning
Shai Reshef, Founder & President of University of the People, talks about the role of social media in their university. For one, because they are an online university, the virtual classroom setting functions much like a social network. Secondly, they ...
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Videos Increase Engagement
Case Study
Videos Increase Engagement
Andrew Solberg, VP of Marketing at Full Sail University, talks about how his school has used video for attracting creative individuals, and social media for PR purposes. Solberg's school incorporates as much video as possible on their website, and has ...
Infographics
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The Digital College Experience Infographic
The Digital College Experience Infographic
What is the back-to-school mindset and the behaviors of college students? This infographic depicts what's on the minds of college studies - from their perception of textbooks to study habits to the use of technology in the classroom.