Education
Videos
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Stimulating Conversation
Case Study
Stimulating Conversation
Rob Brosnan, Senior Director of Strategic Marketing of Seton hall University, discusses his organization's use of social media for marketing. While apps were too expensive, and ads were forgettable, stimulating conversation on webpages contributed to an 18% increase in class ...
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Insight & Revelation
Case Study
Insight & Revelation
Rob Brosnan, Senior Director of Strategic Marketing at Seton Hall University, explains that, before digital channels, his organization relied on live events to gain feedback. Now, customer response is more forthcoming. With social, he found that questions such as "what ...
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Marketing Education
Interview
Marketing Education
Piper Jameson, SVP-CMO of Educational Services, talks about how advertisers in the education sector need to learn to be flexible because of all the current changes in regulation. She also discusses how marketers need to engage prospective students by talking ...
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Offline Still Relevant
Case Study
Offline Still Relevant
Teresa O'Sullivan, VP of Marketing for Corinthian Colleges, Inc, talks about how her school uses traditional media to complement and push the online content. O'Sullivan gives an example of how her company used testimonials to tie their television ads to ...
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Building Legitimacy
Case Study
Building Legitimacy
Shai Reshef, Founder & President of University of the People, talks about how they marketed their university in order to gain legitimacy. They brought in well-respected academics, partnered with Yale Law School, and got backing from the UN.
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Digitally Nascent Branding
Interview
Digitally Nascent Branding
Paul Rhyu, VP, Digital Media & Marketing Operations at Apollo, talks about how marketers are doing a poor job of using the internet to promote brand. Instead of simply taking a television ad and putting it online, marketers need to ...
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Peer-to-Peer Learning
Case Study
Peer-to-Peer Learning
Shai Reshef, Founder & President of University of the People, talks about the role of social media in their university. For one, because they are an online university, the virtual classroom setting functions much like a social network. Secondly, they ...
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Videos Increase Engagement
Case Study
Videos Increase Engagement
Andrew Solberg, VP of Marketing at Full Sail University, talks about how his school has used video for attracting creative individuals, and social media for PR purposes. Solberg's school incorporates as much video as possible on their website, and has ...
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Brands Are Relationships
Interview
Brands Are Relationships
Joe Charlson, SVP of Strategic Operations at Education Management Corporation, talks about the importance of building relationships for branding. He advises against getting caught up in the latest fad, and concentrating instead on what differentiated, unique value the brand brings ...
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Success Stories
Interview
Success Stories
Piper Jameson, SVP-CMO at Educational Services, talks about two ways her company has used online advertising. First, Jameson talks about the ability to reach consumers online when they are doing their own research. Second, she talks about a particular campaign ...