Brand Perceptions in Higher Education
Google's first-ever study to analyze how people perceive the higher education landscape including For-Profit, Public, Private, and Community colleges. It also identifies the impact of online advertising on people's awareness and opinions. This Google study conducted with Ipsos ...
Engaging the EDUsearcher
What online patterns do we see across prospective students seeking higher education? Google and Compete pair up to understand:
- Education queries grew 33% year over year while unique visitors to education sites grew 40%
- eduSearchers are more informed, but converting ...