Engage Your Audience
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Our Mobile Planet: Netherlands
With the Netherlands' smartphone penetration now at 43% and 64% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
The Role of the Internet in Buying New Automobiles in the Netherlands
This study will help you understand more about how consumers in the Netherlands research new automobile purchases online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The use of online ...