Engage Your Audience
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
The Online Video's Role in the Movie Decision-Making Process
Between 17 July and 2 September 2010, OTX's weekly movie tracker tracked approximately 30 movies and captured the intent of 8,400 movie-goers. Among those who came across a trailer and/or banner ad for a movie on the ...