Engage Your Audience
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
Studies
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Android Army ZMOT Case Study
A brand manager can't be there for every single zero moment today. Marc Vanlerberghe, Android's Senior Director of Global Marketing, shares his solution in this ZMOT case study, "I spend almost 100% of my time building and arming ...
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How Your Brand's Marketing Efforts Should Evolve for the New Social Customer Lifecycle
Social media has made the classic marketing/sales funnel obsolete. Viral referrals and customer evangelism now play a major role in purchase decisions, so savvy marketers need to engage consumers where it really makes a difference. In this report, Wildfire ...
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Mobile Banking Trends 2012
Getting mobile right is more important than ever, as we see how 1 in 6 people switching banks say a poor mobile banking experience prompted them to shop for a new bank. Explore this report to learn the importance of ...
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The Meaning of Mobile
We know a lot about WHAT people are doing in the mobile space: when they use their phones, what activities they do with their phones, how many times a day they use their phones, etc. But what is missing in ...
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What Users Want Most from Mobile Sites Today
The problem (and opportunity) is big...
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they've encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big ...
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How Superbrands Breed Superfans
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns. Social Superbrands excel at turning fans into sharers and advocates. Wildfire analyzed ...
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Digital and the New College Experience
Google partnered up with TNS and Tru in this 2012 study to better understand the Back-to-School preparation mindset and the behaviors of incoming and current college students, including: perceptions and usage of course textbooks and e-textbooks as well as the ...
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Google+: the Time to Engage is Now
Did you know that Google+ is much more than a social destination site? Google+ is the "social spine" across all of Google's properties, and your brand's activity on Google+ today can positively impact your brand's search results ...
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Our Mobile Planet: United States
With US smartphone penetration now at 44% and 66% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
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BabyCenter 21st Century Mom 2012 American Media Mom Report
Our research partner BabyCenter shares their latest edition of their industry leading 21st Century Mom® Insights Series. BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report – an exploration of how the media habits of today’s moms are ...
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From Calls to Clicks
Google partnered with Ipsos in 2012 to understand the evolution of customer service in the telecom industry. The study looks at subscribers’ awareness, use, and satisfaction with their provider’s customer service offerings. It also looks at the use of ...
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Reebok Incremental Research study
Did you know? There are 4.6x more light TV viewers than heavy TV viewers in the male 18-24 audience. As a consequence, for a brand like Reebok, 41% of their target can be very hard to reach on TV ...
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Videos
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2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
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Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
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Google Hispanic Marketing Forum 2012: The Patient Journey
Research
Google Hispanic Marketing Forum 2012: The Patient Journey
Univision and Google partnered to get a better understanding of the Hispanic patient journey. This study explores how and why this consumer segment is important to healthcare marketers and shares insights on the best way to target this audience.
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iPad App Promotion: Neiman Marcus
Case Study
iPad App Promotion: Neiman Marcus
Neiman Marcus promotes their iPad app with display advertising on the AdMob network.
Infographics
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Winter Skin Infographic
Winter Skin Infographic
A cold and bitter winter season means more love and care is needed to keep skin moisturized. Learn some marketing insights and tips from this Google infographic and be the brand that keeps skin healthy and glowing.
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Cold & Flu Season Infographic
Cold & Flu Season Infographic
There are over 1 million cases of the cold per year in the United States. As winter arrives, millions turn to over-the counter remedies. Learn some marketing insights and tips from this Google infographic and be the brand that provides ...
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Create and Capture Demand Infographic
Create and Capture Demand Infographic
An infographic that depicts the key digital touchpoints at which marketers can influence their customers, thereby creating and capturing demand for their brand. The visuals highlight consumer insights from Google's 2012 clickstream and survey research with Compete, as well as ...
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2012 Affluent Traveler Infographic
2012 Affluent Traveler Infographic
With the acceleration of digital, affluent travelers are more connected than ever before. They are heavy comparison shoppers, increasingly spend time on smartphone and tablet devices, and belong to multiple travel loyalty programs. Explore this Google infographic to learn how ...
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SXSW Fireside Chat With Vic Gundotra On Google+
SXSW Fireside Chat With Vic Gundotra On Google+
Check out this visualization of a fireside chat between Vic Gundotra and Guy Kawasaki, courtesy of Ogilvy and ImageThink, taken at the 2012 SXSW event. Vic heads up Google+ and shared how the product has grown since ...
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Super Bowl Ad Blitz 2012
Super Bowl Ad Blitz 2012
If you missed the Super Bowl and are wondering why people in the office were chatting about Madonna and talking babies on Monday, you're in luck! As part of our fifth annual YouTube Ad Blitz contest (in partnership with NBC ...