- All
- Argentina
- Australia
- Austria
- Belgium
- Canada
- China
- Czech Republic
- Denmark
- Eygpt
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- Ireland
- Israel
- Italy
- Japan
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
Healthcare
Nothing is more important than your health, so it is no surprise that people connect online to learn everything they can about products and providers before making critical healthcare decisions.
Studies
-
The Digital Journey to Recovery: Treatment Selection
In today's digital world, prospective patients are now active partners in their medical journeys as they move from "addiction" to "decision to treat" to "treatment" and finally to "recovery". Google engaged Compete to survey over 250 treatment center researchers ...
Preview the Study Download: PDF
-
The Digital Journey to Wellness: Hospital Selection
Google partnered with Compete, Inc. and fielded over 500 hospital researchers to understand what influences hospital selection and what role digital plays in the journey. Here are some highlights from the study:
- 84% of patients use both online and offline ...
Preview the Study Download: PDF
-
OTC Pain Relief: The E-Patient's Path to Treatment
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research over-the-counter pain relief. Here are some highlights:
- 3 in 4 patients utilize search engines as a top resource for researching pain ...
Preview the Study Download: PDF
-
Search to Rx: Cancer
Nearly 30% of US online adults have or have someone in their household with cancer. This 2011 Google/Compete study focuses on how patients research cancer treatments. Here are some highlights:
- 66% of cancer patients or caregivers of cancer patients ...
Preview the Study Download: PDF
-
Shopping for Medical Devices
Patients and caregivers spend an annual average of $853 on medical devices, with 72% of those expenses re-occurring. Google partnered with Ipsos OTX MediaCT to conduct research to better understand patients' and caregivers' research and shopping behavior with regard to ...
Preview the Study Download: PDF
-
Search to Rx: Depression
How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research treatment for depression. Here are some highlights:
- The internet is the top resource for depression information as well as for drug ...
Preview the Study Download: PDF
-
Inside Look at Boomer Healthcare Consumers
As the boomer generation approaches 65, the way in which they research healthcare for themselves and loved ones is proving to be uniquely tech-savvy:
- Boomers are just as active in searching online for healthcare-related information as any other adult demographic ...
Preview the Study Download: PDF , PPT
-
Digital Health Insurance Shopper
Online health insurance shoppers are multiplying - and search is the main resource they're using to make decisions. A Compete study found:
- About 36% of individual plan applicants applied online
- 43% used search and then converted at a rate up ...
Preview the Study Download: PDF , PPT
-
What Makes Dr. Mom Click
How are moms using search to promote health and wellness for their families? This study in partnership with OTX and BabyCenter found:
- 44% of moms turn to search engines for health advice vs. 34% of non-moms
- 57% of moms say ...
Preview the Study Download: PDF , PPT
-
Health Consumer Study
Google teamed up with OTX to look at how digital media is helping patients make healthcare choices. This study found:
- In 2009, trust in online health care resources had gone up 44% from several years prior
- 86% of patients who ...
Preview the Study Download: PDF , PPT
-
Connecting with Physicians Online: Searching for Answers
Physicians are often turned to as the experts, so how often do they turn to the internet for help? We explored how physicians perceive and use search during their practice. Results showed:
- 86% of physicians have used the Internet to ...
Preview the Study Download: PDF , PPT
-
Online Behaviors of Treatment Center Researchers
Finding treatment center options for addictions and eating disorders is an extremely personal process, and consumers are turning online to find the best choices for themselves and their loved ones. This study conducted by Google and OTX found:
- Half of ...
Preview the Study Download: PDF , PPT
Videos
-
Google Hispanic Marketing Forum 2012: The Patient Journey
Research
Google Hispanic Marketing Forum 2012: The Patient Journey
Univision and Google partnered to get a better understanding of the Hispanic patient journey. This study explores how and why this consumer segment is important to healthcare marketers and shares insights on the best way to target this audience.
-
YouTube & New Technologies
Interview
YouTube & New Technologies
In an interview, Jason Liebman, Co-Founder & CEO of Howcast, discusses the importance of YouTube and new technologies.
-
Importance of Social
Interview
Importance of Social
In an interview, Dr. Ruth Westheimer, Renowned Therapist & Cultural Icon, discusses in an interview the importance of using social technology to reach your audiences.
-
Democratization of Tools
Interview
Democratization of Tools
In an interview, Thomas Goetz, Executive Editor at WIRED Magazine, discusses in an interview how the democratization of tools has given the power to everyone.
-
The Consumer's Ahead of the Marketer with Mobile
Interview
The Consumer's Ahead of the Marketer with Mobile
In an interview, Brian McDevitt, Emerging Sector Lead, Mobile Display at Google, discusses how far the consumer is ahead of the marketer when it comes to mobile.
-
The E-commerce Future
Interview
The E-commerce Future
In an interview, Spencer Spinnell, Director, Emerging Platforms at Google, discusses the future of e-commerce and it's convergence with mobile.
-
Mobile Transforming Health
Interview
Mobile Transforming Health
In an interview, Aurora Archer, Senior Director, Digital Distribution Channels at AstraZeneca, talks about how health is personal and relevant and mobile is transforming the pharmaceutical industry.
-
Brands & Social Participation
Interview
Brands & Social Participation
In an interview, Lucas Watson, VP, Video Online Global Sales at YouTube, discusses how the best brands are utilizing YouTube and social media.
-
Pharma & Social
Interview
Pharma & Social
In an interview, Jim DeLash, Director of Digital Marketing at GlaxoSmithKline, talks about the pharmaceutical industry and the social movement within the digital space.
-
CMI on Innovation
Interview
CMI on Innovation
In an interview, Calvin Butts, Vice President, Innovations at CMI, talks about how to create an innovative culture within a company.
-
Think Health 2011 Sizzle Reel
Highlights
Think Health 2011 Sizzle Reel
Experience the highlights of this year's Think Health event.
-
Keeping Up with Consumer Demands
Interview
Keeping Up with Consumer Demands
Joseph Cowan, Partner & Senior Search Strategist, Pharma, at MEC Global, explain how with mobile/tablets on the rise, consumer expectations have risen - expect answers and information as they think about it, we need to respond faster, and engage with ...
Infographics
-
Cold & Flu Season Infographic
Cold & Flu Season Infographic
There are over 1 million cases of the cold per year in the United States. As winter arrives, millions turn to over-the counter remedies. Learn some marketing insights and tips from this Google infographic and be the brand that provides ...
-
The Digital Journey to Recovery: Treatment Selection Infographic
The Digital Journey to Recovery: Treatment Selection Infographic
A Google infographic to illustrate what influences treatment center selection as patients move through the journey of "addiction" to "decision to treat" to "treatment" and on to "recovery."
-
The Digital Journey to Wellness: Hospital Selection Infographic
The Digital Journey to Wellness: Hospital Selection Infographic
A Google infographic to illustrate what influences hospital selection and the role digital plays in the journey to wellness.
-
From Screen to Script
From Screen to Script
Physicians are using digital tools more than ever before to make clinical and treatment decisions, presenting an opportunity for marketers to reach, engage and drive action in new ways. This infographic from the Google/Manhattan Research "The Doctor's Digital Path to ...