Increase Offline Sales
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
Videos
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How to Measure Online Offline Impact
Interview
How to Measure Online Offline Impact
Fireside chat with Avinash: the online to offline metrics that matter.
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The Value of the Multi-Channel Behavior
Interview
The Value of the Multi-Channel Behavior
Google sits with Nielsen Online: how much more value is a consumer who shops both online and in stores, compared to one who shops in-store only?