Increase Offline Sales
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
Fiat Econometrics Study Spain
Google worked with Fiat and econometrics agency Conento to understand the effectiveness marketing spend. Key findings included:
- Paid Search is the most efficient media for Fiat purchase.
- Paid Search represents 51% of total marketing contribution to Web visits, which are ...