Increase Offline Sales
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was ...
Research & Purchase of Automotive Aftersales Products
The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products.
The internet is a key auto aftermarket info source, which is used across the ...
Impact of Display Advertising on In-Store Sales: France
The study will help you understand the impact of display advertising on in-store sales. In particular, the study looks to quantify the impact of Google Display Network on SFR’s in-store sales on post-paid and hybrid voice offers in France ...