Increase Offline Sales
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
The Role of Search in IKEA's sales
The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, with a particular focus on the synergy between online and offline media activity and the effectiveness of paid search. IKEA's sales ...
Role of Search in Travel Purchasing
The objective of the study was to map the role of search in the purchasing process in the Italian online travel market.
- The results indicate that search is a critical part of the customer journey - nearly three quarters ...