Increase Offline Sales
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
The Role of Online in Buying New Cars in the UK
This study will help you understand more about how consumers in the UK research new car purchases online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The role of search ...
Online Research Driving Offline Purchase for Görtz
Retailers want to know about the ROPO effect: How many consumers research online and purchase offline? Görtz tested their ROPO effect with us and found:
- For every 100x coupons redeemed through the online shop, a further 51x coupons were redeemed ...