Increase Offline Sales
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
Online research, offline purchasing of mobile phones in Poland
This study will help you understand the online research, offine purchasing of mobile phones in Poland.
- ROPO effect is evident in the mobile phone market – more than half purchase offline after having researched online and more than two ...
The Role of Online in Polish Home and Garden Purchases
Based on face-to-face interviews, this study explores the role of the internet in Polish home and garden purchases.
Main findings include:
- Online is a commonly used source throughout the process – significantly ahead of traditional media and store/manufacturer information.
- Search ...