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Launch New Product
New product launches are almost always high-stakes events for marketers. Learn how to reach the right customer with the right message about your new product through our case studies, videos, infographics, and research presented here.
Studies
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
Preview the Study Download: PDF
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Netherlands
With the Netherlands' smartphone penetration now at 43% and 64% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT