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Launch New Product
New product launches are almost always high-stakes events for marketers. Learn how to reach the right customer with the right message about your new product through our case studies, videos, infographics, and research presented here.
Studies
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Smartphone Launch Predictor
Product upgrades, and having the latest and greatest devices are top reasons consumers purchase new smartphones. Google has been following smartphone launch trends since 2010. We found that search predicts smartphone sales, with over 90% accuracy. In this 2012 Smartphone ...
Preview the Study Download: PDF
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Understanding the Modern Gamer
This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the ...
Preview the Study Download: PDF
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How Moms Shop and Research Baby Products/ Child Care
Moms generally start their research process 1-2 weeks prior to purchase for baby/childcare products. This represents a marketers' window of opportunity to connect with moms. Download this report to discover how, when and what moms search on for this ...
Preview the Study Download: PDF
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How Moms Shop and Research Household Cleaning/Laundry
Moms rely on internet resources to collect information about household cleaning/laundry products. The majority of them start their research process about 1-2 days prior to purchase. Download this report to discover how, when and what moms search on for ...
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The Role of Video in the Smartphone Purchase Process
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's smartphone research process and purchase journey and found that as a direct result of viewing smartphone product ...
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The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
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The Role of Video in the TV Purchase Process
42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:
- Of those that watch TV videos in the research ...
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The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
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Value of Search for Wireless Product Launches
Online searches are key to pre-purchase research when it comes to buying a mobile phone. Our Google/Compete study found:
- 62% of consumers who searched for a newly launched device purchased a phone
- Search directly drove 25% of all online ...
Preview the Study Download: PDF , PPT
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Value of Search for CPG New Product Launches
How do you maximize the impact of a new CPG product launch? A Compete study found:
- As consumers become aware of products post launch, rely on search engines to help them find new product pages
- 1 in 3 searchers discovered ...
Preview the Study Download: PDF , PPT
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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Videos
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Digital for Brand Marketers
Interview
Digital for Brand Marketers
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, discusses how brand marketers can and should use digital for product launch.
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Evolution of Digital
Interview
Evolution of Digital
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, describe the evolution he's seen customers go through with digital.
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Drive Interest & Intent with Digital
Interview
Drive Interest & Intent with Digital
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, talks about the importance of sparking interest and driving intent with digital for product launches.
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Groupon's Success with Google Display
Case Study
Groupon's Success with Google Display
With help from a high-performing campaign on the Google Display Network, Groupon expanded from being in one city to 43 countries in less than 3 years.
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Animal Planet's Success With Google Display
Case Study
Animal Planet's Success With Google Display
Discovery Channel's innovative display ad campaign attracted millions of viewers for the River Monsters premiere.
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Airbnb's Success with Google Display
Case Study
Airbnb's Success with Google Display
The Google Display Network helps Airbnb grow from 1 to 80,000 worldwide rental accommodations.
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Launches & Premieres
Interview
Launches & Premieres
Bill Ogle, CMO of Motorola Mobility, explains that because the life cycle of a phone is becoming shorter, new phone launches must be like movie premieres. Launches must create massive awareness quickly.
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Importance of Media
Case Study
Importance of Media
Shruti Joshi, Executive Director of Consumer Marketing at Verizon Communications, talks about the importance of media in delivering messages. Joshi discusses an upcoming launch, and how Verizon will use media 1) to educate the public in explaining new multi-screen offerings ...
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Know the Job
Interview
Know the Job
Tony Ulwick, Founder and CEO of Strategyn, says don't ask your customer what product they want - ask what job they are trying to get done. Know what criteria your customer is using to measure success before you develop a ...
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Gluten-Free Baking
Case Study
Gluten-Free Baking
Jodi Benson, New Business Development Director for General Mills, describes developing a new line of Betty Crocker bake mixes by reaching out to online communities interested in gluten-free baking.
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Speed To Shelf
Interview
Speed To Shelf
Joe Crafton, President of Crossmark Agency, points out that suppliers are paying for speed-to-shelf initiatives to get new products on the shelf within three days of breaking the advertising. Retailers no longer tolerate a slow build to distribution. Marketing is ...
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Brand Differentiation: Pepsi vs. Coke
Interview
Brand Differentiation: Pepsi vs. Coke
Gary Reisman, Co-Founder of New Media Metrics and Board Member of the Future of Advertising Project with Wharton, talks about how differentiation means meeting the needs of a segment in a unique way. Reisman uses Pepsi and Coke to illustrate ...