- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Measure & Analyze
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
Finding the Optimal Media Mix: German Metastudy
Based on analyzing 80 campaigns in Germany, this study identifies key insights for the planning of YouTube and TV together.
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal distribution of ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Brand Impact - YouTube v TV in Germany
This study brings together the results of lab-based experiments with 12 brands to understand the brand impact of YouTube v TV in Germany.
- Overall, YouTube prerolls preform almost 40% better than TV in terms of impact on brand ...
Trends in Digital Device and Internet Usage 2012
This study looks at mobile, tablet and internet usage across five key markets USA, UK, Japan, Germans, and France.
- An immense increase in smartphone usage across all key markets year over year – particularly in UK (+21%) – and a ...
Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
Impact of Online Advertising on Consumer Packaged Goods (CPG) Sales: Germany
This study will help you to understanding the role of online advertising in the media mix and evaluate its impact on offline (in store) sales for consumer packaged goods (CPG) in Germany. Google has analysed 92 cross media case studies ...
Understanding impact of online advertising CPG
Understanding the role of online advertising in the media mix and evaluating it's impact on offline (in store) sales for consumer packaged goods (CPG). Analysis was conducted across 92 cross media case studies.
- With online marketing, advertisers can reach ...
Search in the Online Purchase Process
This study analyses the importance of search within the online purchase process, across 8 different sectors: automotive, travel, finance, telco, travel, tech and fashion retail, over a 12 week process.
- Search engine marketing campaign planning should take the ...
Organic and Paid Search Results in Germany
This study provides an analysis of the effect of paid versus organic search on the Google result page in Germany. This is a test and control study with German internet users aged 14 years and above.
- AdWords drive ...