Measure & Analyze
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
The Role of Online in Buying New Cars in Portugal
This study will help you understand more about how consumers in Portugal research a new automobile purchase online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- 7 in 10 buyers ...
Researching and Shopping Online in Portugal
This study will help you understand more about how consumers in Portugal use various information sources, including the internet, when making retail purchases.
- Online research drives offline sales: online research prior to offline purchase is very popular across ...