Measure & Analyze
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
Shopping for Financial Products in Switzerland
This study will help you understand more about how consumers in Switzerland use various information sources, including the internet, when making finance purchases.
- Offline contracting is the prevailing purchase method in the finance vertical. However, online contracting is ...
Online Shopping for Retail Products in Switzerland
This study will help you understand more about how consumers in Switzerland research and purchase CPG and Retail products online.
- Online search is relevant within all CPG and retail product categories.
- Online purchase is an established purchase method ...