Measure & Analyze
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
Researching and Booking Travel Online in Ukraine
This study will help you understand more about how consumers in Ukraine use various information sources, including the internet, when making retail purchases.
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
Researching and Shopping for Retail Products Online in Ukraine
This study will help you understand more about how consumers in Ukraine research and purchase retail products online.
- Offline shopping is still the prevailing purchase method in the retail categories under analysis - however, visible growth potential for online ...