- All
- Argentina
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- China
- Czech Republic
- Denmark
- Eygpt
- Finland
- France
- Germany
- Greece
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- Hungary
- Ireland
- Israel
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- Japan
- Netherlands
- New Zealand
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- United Arab Emirates
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Measure & Analyze
It’s not just how you measure, it’s what you measure. Deciding which metrics matter most, to both marketers and their clients, is an ongoing test for marketing professionals.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
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Fiat Econometrics Study Spain
Google worked with Fiat and econometrics agency Conento to understand the effectiveness marketing spend. Key findings included:
- Paid Search is the most efficient media for Fiat purchase.
- Paid Search represents 51% of total marketing contribution to Web visits, which are ...
Preview the Study Download: PDF , PPT