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Media and Entertainment
If you're looking to understand the behaviour of film fans, TV lovers and games geeks, you're in the right place. We've brought together the latest research and case studies to help you better understand consumers and their entertainment habits and preferences. Join us to take your digital thinking to the next level.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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YouTube Audience Measurement Egypt
This study will help you understand more about how consumers in Egypt use YouTube.
Key findings:
44% of Egypt’s internet users are using YouTube on a daily basis and 97% of them have a positive opinion about it.
Aside ...
Preview the Study Download: PDF , PPT