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Media and Entertainment
If you're looking to understand the behaviour of film fans, TV lovers and games geeks, you're in the right place. We've brought together the latest research and case studies to help you better understand consumers and their entertainment habits and preferences. Join us to take your digital thinking to the next level.
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
Smartphones and the Role of Search
The objective of this study was to gain a deep understanding of smartphone consumer behaviour in the UK. The results show that smartphones are embedded in daily life. Extensive use occurs in all locations and across all occasions with simultaneous ...
The Online Video's Role in the Movie Decision-Making Process
Between 17 July and 2 September 2010, OTX's weekly movie tracker tracked approximately 30 movies and captured the intent of 8,400 movie-goers. Among those who came across a trailer and/or banner ad for a movie on the ...
Leveraging the Power of Video to Generate Intent to View a Movie
Fox collaborated with YouTube on one of the biggest entertainment launches of all time: Avatar. YouTube and MetrixLab partnered to measure how the teaser trailers performed:
- Those exposed to the trailer had a lift of +17% in top of mind ...