Media and Entertainment
If you're looking to understand the behaviour of film fans, TV lovers and games geeks, you're in the right place. We've brought together the latest research and case studies to help you better understand consumers and their entertainment habits and preferences. Join us to take your digital thinking to the next level.
Studies
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PBS Increases Conversions by 30% with Google Analytics
The Public Broadcasting System’s interactive arm helps individual PBS producers and local PBS stations create and promote each section within PBS.org for programs. Their web analytics tools had been installed, but proved difficult to maintain and use. PBS ...
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Air Show Buzz Switches to Google Analytics to Remove Measurement Blindspots
Air Show Buzz (ASB) is a hub for air show and aviation enthusiasts. They needed to measure video views, online sales, the usage of a downloaded application, and the impact of social media. On top of that, they wanted to ...
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A Window Into Film
This whitepaper published by our entertainment industry team looks at the evolution of home entertainment consumption through the lens of search. We uncovered these interesting insights:
- Moviegoers searched 1.75X more per film in 2010 than in 2008
- Queries on ...
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Influencing Offline, The New Digital Frontier
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on ...
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Generating Incremental Reach with YouTube: Ubisoft Just Dance III Campaign
Google and Ubisoft worked together to measure the crossmedia impact of YouTube and TV in Ubisoft's Just Dance III web and TV campaign.
Key Findings
- YouTube delivers a strong incremental reach (reached 12.8% of the target audience and ...
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The Role Of Search in the Gambling Customer Journey: Italy
This study provides insights and data to help you understand the role of search in the Italian gambling customer journey.
Key findings:
- Search is an important part of the customer journey. 30% use search at anytime throughout their journey, increasing ...
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Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
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Role of Search in the Gambling Sector in UK
This study maps the role of search in the sign up for gambling sites in the UK market.
Key findings:
- Search is an important part of the customer journey. 29% of those who sign up, use search in their journey ...
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Beyond Last Click
This paper summarises the key findings and insights from Google’s research into the important area of clickstream attribution. It will give you the facts to answer key questions such as: how long is the typical path to purchase and ...
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Eye Tracking Study Comparing Mobile and Desktop
In this study we show a series of visually striking eye tracking hotspot-maps to highlight the differences between where people look on a desktop and mobile screen. We think this research will be of interest to anyone working on mobile ...
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Smartphones and the Role of Search
The objective of this study was to gain a deep understanding of smartphone consumer behaviour in the UK. The results show that smartphones are embedded in daily life. Extensive use occurs in all locations and across all occasions with simultaneous ...
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The Role of Search for Home Entertainment Purchases
Online research is becoming a critical component of home entertainment technology shoppers' decision-making. Google and Nielsen looked at home entertainment technology shoppers' search in Italy, a growing market. Key findings:
- Search is an important part of the customer journey, with ...
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Videos
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4 Screens - Right Time, Right Place
Interview
4 Screens - Right Time, Right Place
In an interview, Moira Davis, Vice President of Marketing at ESPN, talks about delivering content on four screens and providing the right content to their fans based on their needs state.
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HGTV TrueView Video Ads Case Study
Case Study
HGTV TrueView Video Ads Case Study
YouTube TrueView video ads deliver value and expand reach for HGTV. HGTV uses YouTube Insight and TrueView ads to precisely target the most influential and relevant viewers.
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Kinecting the Click
Research
Kinecting the Click
Google analyzed game consumption through the lens of search and identified insightful trends for gaming publishers.