Mobile
Mobile searches have grown 400% since 2010. Marketers now have the ability to connect with consumers whenever and wherever they are. Is your business ready? Check out the latest mobile research, case studies, infographics and thoughts from leaders and get mobile ready now.
Studies
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Mobile Search Moments: Understanding How Mobile Drives Conversions
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of "mobile conversions" that can occur such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed ...
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Priceline.com Grows Mobile Site's Share of Business by 31%
Priceline.com wanted to cater to a growing global mobile device audience while increasing traffic and conversions. Priceline.com created a mobile-friendly site with current-location search, simplified content and larger buttons, and a more streamlined checkout. Using Google Mobile Ads ...
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Mobile Banking Trends 2012
Getting mobile right is more important than ever, as we see how 1 in 6 people switching banks say a poor mobile banking experience prompted them to shop for a new bank. Explore this report to learn the importance of ...
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The Meaning of Mobile
We know a lot about WHAT people are doing in the mobile space: when they use their phones, what activities they do with their phones, how many times a day they use their phones, etc. But what is missing in ...
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What Users Want Most from Mobile Sites Today
The problem (and opportunity) is big...
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they've encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big ...
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Understanding the Modern Gamer
This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the ...
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Think Travel Mobile One-Sheet
Insights at your fingertips: Learn how smartphones and tablets affect the travel industry .
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The New Multi-Screen World
Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and televisions, they are learning to use these devices together to achieve their goals. This multi-screen behavior is quickly ...
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The 2012 Traveler
This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. Learn new insights about how leisure and business travelers research and book trips across different devices. Explore how traveler search behaviors ...
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The Role of Mobile and Video In the Apparel Shopper Digital Path to Purchase
Did you know? More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper's path to purchase, and in particular, their mobile and video ...
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The Role of Mobile for the 2012 Traveler
57% of business travelers and 38% of leisure travelers use their mobile device for travel information - more than doubling in just 3 years time. Google and Ipsos studied business, leisure and affluent travelers to better understand how mobile travel behaviors ...
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Our Mobile Planet: United States
With US smartphone penetration now at 44% and 66% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
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Videos
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The Future of Textbooks
Interview
The Future of Textbooks
Will hard copy text books soon be a thing of the past? Also check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
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2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
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Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
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Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
Case Study
Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
By thoughtfully analyzing user behavior on their mobile site, and building enhancements to make the browsing and purchase experience even more robust, 1-800-FLOWERS.COM saw immediate lift in the performance of their mobile website.
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Mobile & Local's Connectivity
Interview
Mobile & Local's Connectivity
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the intersection between local & mobile in the advertising space.
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Mobile's Magic
Interview
Mobile's Magic
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about getting clients involved in the mobile space.
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Mobility & Small Screens
Interview
Mobility & Small Screens
In an interview, Johnny Vulkan, Partner at Anomaly, talks about the difference between mobile the device and mobility the behavior.
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Mobile Sharability
Interview
Mobile Sharability
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the future of mobile & the importance to share via mobile.
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Think Mobile First
Interview
Think Mobile First
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about how he always approaches a creative problem with mobile first and then growing outwards.
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The Convergence of Mobile & Social
Interview
The Convergence of Mobile & Social
Matt Wurst, Director, Emerging Media at 360i, discusses the convergence of mobile & social and the importance of creating an integrated strategy. He highlights the 3C's of Social Media: Content, Conversation, and Connectivity.
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The Phenomenon of Mobile
Interview
The Phenomenon of Mobile
Paul Woolington, Founding Partner at Naked Communications, discusses how mobile is phenomenal & transforming advertising today. Mobile is a catalyst while social is a thread combining everything together.
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Keeping Up with Today's Sophisticated Consumer
Interview
Keeping Up with Today's Sophisticated Consumer
Chris Wooster, Executive Creative Director at Mcgarrybowen, talks about how mobile has become the primary device for consumers and advertisers need to keep up with how sophisticated they're becoming.
Infographics
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The Furniture Shopper's Path to Purchase
The Furniture Shopper's Path to Purchase
Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online, driving 50 percent year-over-year growth for some retailers. Mobile search amplifies the opportunity for brand discovery, powered by generic keywords. Check ...
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Holiday Air Care 2012
Holiday Air Care 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to air care every year around the holidays. Check out how consumers are getting their homes fresh and ready for company.
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Holiday Cleaning 2012
Holiday Cleaning 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to cleaning every year around the holidays. Check out this infographic to understand how consumers are getting their homes ready to ...
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The New Multi-Screen World Infographic
The New Multi-Screen World Infographic
A visual summary of how consumers use different devices together. Multi-screening has quickly become the norm and people have developed specific preferences related to using devices at the same time or in sequence.
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Moving Smartphone Users from One Moment to the Next
Moving Smartphone Users from One Moment to the Next
Globally, more people have mobile phones than electricity or drinking water! With so many consumers in the market for phones, Google commissioned research to better understand how consumers shop for cell phones in the U.S. We then took it a ...
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From Screen to Script
From Screen to Script
Physicians are using digital tools more than ever before to make clinical and treatment decisions, presenting an opportunity for marketers to reach, engage and drive action in new ways. This infographic from the Google/Manhattan Research "The Doctor's Digital Path to ...
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Our Mobile Planet: US Infographic
Our Mobile Planet: US Infographic
A visual summary of how smartphones have become an indispensable part of users' daily lives. A study with Google and Ipsos OTX Media CT powers this infographic to reveal how the device has transformed consumer behavior.
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The Mobile Movement Infographic
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives.