Optimize Media Mix
How can marketers make their spend as efficient and effective as possible? Smart marketers understand that different media types can play off one another and that users are not interacting with only one media type in a silo. Discover the latest insights to understand how to optimize the mix.
Finding the Optimal Media Mix: German Metastudy
Based on analyzing 80 campaigns in Germany, this study identifies key insights for the planning of YouTube and TV together.
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal distribution of ...
Google Project Impact: Germany
Project Impact is all about how advertiser benefit from going crossmedia. Google has partnered with advertised and agencies to learn more about the optimum crossmedia strategy. This study has looked at individual case studies and over 15,000 interviews to ...
Brand Impact - YouTube v TV in Germany
This study brings together the results of lab-based experiments with 12 brands to understand the brand impact of YouTube v TV in Germany.
- Overall, YouTube prerolls preform almost 40% better than TV in terms of impact on brand ...