Optimize Media Mix
How can marketers make their spend as efficient and effective as possible? Smart marketers understand that different media types can play off one another and that users are not interacting with only one media type in a silo. Discover the latest insights to understand how to optimize the mix.
Understanding the ROI of Gillette's Multimedia Campaign
Gillette and Google worked together to understand the return on marketing investment of the Gillette Future Champions campaign.
- YouTube delivers 6% incremental net reach over TV.
- YouTube is highly effective in delivering against brand KPIs.
- Used together, YouTube ...