Optimize Media Mix
How can marketers make their spend as efficient and effective as possible? Smart marketers understand that different media types can play off one another and that users are not interacting with only one media type in a silo. Discover the latest insights to understand how to optimize the mix.
Marketing Mix Evaluation for Cadbury
How can you make chocolate seem even more irresistible? A media mix study conducted with Gfk found the optimal combination to get people's mouths talking and watering:
- Online channels had an impressive total reach of 30.8%
- Online provided ...
A Cross Media Campaign to Raise Samsung Awareness
In Spring 2010, Samsung ran a multi-media campaign, including TV and YouTube, for the launch of its 3D LED TV with the goal of raising awareness around the product. This MetrixLab study found:
- 33% of those exposed to YouTube had ...