Optimize Media Mix
How can marketers make their spend as efficient and effective as possible? Smart marketers understand that different media types can play off one another and that users are not interacting with only one media type in a silo. Discover the latest insights to understand how to optimize the mix.
Generating Incremental Reach with YouTube: Ubisoft Just Dance III Campaign
Google and Ubisoft worked together to measure the crossmedia impact of YouTube and TV in Ubisoft's Just Dance III web and TV campaign.
- YouTube delivers a strong incremental reach (reached 12.8% of the target audience and ...
Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was ...