- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Our Mobile Planet: Italy
With Italy's smartphone penetration now at 28% and 50% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
The Role Of Search in the Gambling Customer Journey: Italy
This study provides insights and data to help you understand the role of search in the Italian gambling customer journey.
- Search is an important part of the customer journey. 30% use search at anytime throughout their journey, increasing ...
Role of Search in Retail Banking
The objective of this study was to map the role of search in current account usage and the application process in the Italian retail banking market. The results showed that search is an important part of the customer journey.
Role of Search in Travel Purchasing
The objective of the study was to map the role of search in the purchasing process in the Italian online travel market.
- The results indicate that search is a critical part of the customer journey - nearly three quarters ...