- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Measuring the Pre-Roll ROI in the Media Mix: Aviko in the Netherlands
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Aviko campaign in the Netherlands.
- Targeted Pre-roll has lower cost/GRP than TV on most audiences, whereas Pre-roll has ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Consumer Journey for Travel Products with Thomas Cook
Google and Thomas Cook worked together to investigate how consumers in the Netherlands book travel their holidays.
- 71% of the holidays are booked online.
- 94% of all holiday buyers do online research before purchase.
- 86% of all offline ...
Our Mobile Planet: Netherlands
With the Netherlands' smartphone penetration now at 43% and 64% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
The Role of the Internet in Buying New Automobiles in the Netherlands
This study will help you understand more about how consumers in the Netherlands research new automobile purchases online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The use of online ...