Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
The Role of Search in a Multimedia Campaign, Germany
This study provides an analysis of the interaction between search engine marketing (SEM) and TV campaigns to determine optimal combination of campaign elements in Germany.
- TV campaigns increase search volumes and clicks.
- A 'TV only' campaign fails to ...