Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Studies
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Automotive Buy Flow Study 2009
As market demand for cars have started to rebound in 2009, 69% of shoppers said they planned to buy cars in 2010. Learn how Americans are now approaching the automotive market:
- 84% of new buyers visited an OEM and/or ...
Preview the Study Download: PDF , PPT
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The Role of Search in a Multimedia Campaign, Germany
This study provides an analysis of the interaction between search engine marketing (SEM) and TV campaigns to determine optimal combination of campaign elements in Germany.
Key Findings:
- TV campaigns increase search volumes and clicks.
- A 'TV only' campaign fails to ...
Preview the Study Download: PDF