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Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Studies
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Thanksgiving 2012 Trends
Moms are increasingly looking to online resources as her go-to for planning, shopping and cooking for that big Thanksgiving Dinner. We provide a month-by-month and then week-by-week look at search trends to help understand how moms prepare for this major ...
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How Your Brand's Marketing Efforts Should Evolve for the New Social Customer Lifecycle
Social media has made the classic marketing/sales funnel obsolete. Viral referrals and customer evangelism now play a major role in purchase decisions, so savvy marketers need to engage consumers where it really makes a difference. In this report, Wildfire ...
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MSC Industrial Supply and Rosetta Boost Sales with Dynamic Search Ads
MSC Industrial Supply, a leading American direct marketer and distributor of products for metalworking and maintenance, distributes more than 600,000 items. MSC worked with Rosetta, an interactive agency, to find ways to drive incremental sales and expand their ad ...
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Mobile Banking Trends 2012
Getting mobile right is more important than ever, as we see how 1 in 6 people switching banks say a poor mobile banking experience prompted them to shop for a new bank. Explore this report to learn the importance of ...
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Think Travel Remarketing One-Sheet
Insights at your fingertips: Reach the right travel customer at the right moment, all across the web.
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Display Buyers Value Audience in Context
In a world increasingly populated by savvy, always-on consumers who have come to expect relevancy in their interactions with brands, display, among the the most flexible and targetable of digital ad formats, is perfectly positioned to help marketers deliver highly ...
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Digital and the New College Experience
Google partnered up with TNS and Tru in this 2012 study to better understand the Back-to-School preparation mindset and the behaviors of incoming and current college students, including: perceptions and usage of course textbooks and e-textbooks as well as the ...
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Moving Apparel Shoppers from Undecided to Decided in the Path to Purchase
How can retailers drive new customer acquisition? Google and Compete partnered to understand the digital path that can break this glass ceiling. Here's what we found:
- Apparel shoppers are undecided on brand: More than 1 in 3 are unsure ...
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The 2012 Affluent Traveler
The affluent traveler, those with a household income of $250K+, is a very shop savvy digital traveler. 56% of them plan to spend more time shopping around before booking to ensure value. Explore this study to learn how much more ...
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2012: The Role of Video and Mobile for Wireline Shoppers
Technology has changed how consumers use voice services and online video is competing with cable TV. Google engaged Compete to better understand 2012 wireline shopper trends specifically around how video and mobile research resources shape decisions. Here are some of ...
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Our Mobile Planet: United States
With US smartphone penetration now at 44% and 66% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
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Mom's Digital Path to Purchase
Moms are constantly connected, spending more time online than watching TV per week. Google studied various types of moms across multiple categories. Here are some topline findings:
- 50% of moms hear or learn about a new product on the internet ...
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Videos
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Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
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Google Hispanic Marketing Forum 2012: The Patient Journey
Research
Google Hispanic Marketing Forum 2012: The Patient Journey
Univision and Google partnered to get a better understanding of the Hispanic patient journey. This study explores how and why this consumer segment is important to healthcare marketers and shares insights on the best way to target this audience.
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Google Hispanic Marketing Forum 2012: Case Studies
Case Study
Google Hispanic Marketing Forum 2012: Case Studies
A compilation of case studies featured at the Google Hispanic Marketing Forum 2012 event. Ford, Nestle, Ai Media and Liberty University highlight how to engage with the US Hispanic audience using Google's ad products.
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Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
Case Study
Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
By thoughtfully analyzing user behavior on their mobile site, and building enhancements to make the browsing and purchase experience even more robust, 1-800-FLOWERS.COM saw immediate lift in the performance of their mobile website.
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iPad App Promotion: Neiman Marcus
Case Study
iPad App Promotion: Neiman Marcus
Neiman Marcus promotes their iPad app with display advertising on the AdMob network.
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A Short Guide to Online to Store
A Short Guide to Online to Store
That the vast majority of purchases still take place offline, more than nine out of 10, but that four out of 10 people prefer to ROPO – research online, purchase offline. Find out more about the customer journey from online ...
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The Mobile Playbook Hangout on Air
Webinar
The Mobile Playbook Hangout on Air
Google conducted a mobile strategy panel as a Hangout on Air to complement The Mobile Playbook launch. A panel of leading mobile experts across multiple industries shared their perspectives on the 5 questions explored in The Mobile Playbook that every ...
Infographics
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The Media Habits of Teens and Young Adults
The Media Habits of Teens and Young Adults
92% of teens and twenty-somethings engage with at least two devices simultaneously. 44% spend more time watching online video than TV. This infographic provides marketers with insights around just how to get in front of this elusive audience.
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The Digital College Experience Infographic
The Digital College Experience Infographic
What is the back-to-school mindset and the behaviors of college students? This infographic depicts what's on the minds of college studies - from their perception of textbooks to study habits to the use of technology in the classroom.
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Holiday Air Care 2012
Holiday Air Care 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to air care every year around the holidays. Check out how consumers are getting their homes fresh and ready for company.
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Holiday Cleaning 2012
Holiday Cleaning 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to cleaning every year around the holidays. Check out this infographic to understand how consumers are getting their homes ready to ...
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2012 Tech B2B Infographic
2012 Tech B2B Infographic
Recently, Google conducted two studies to analyze Tech B2B customer engagement, revealing that most Tech B2B customers do their homework before making important purchases for their businesses. This summary infographic sums up how today's B2B customers behave.
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From Screen to Script
From Screen to Script
Physicians are using digital tools more than ever before to make clinical and treatment decisions, presenting an opportunity for marketers to reach, engage and drive action in new ways. This infographic from the Google/Manhattan Research "The Doctor's Digital Path to ...
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SXSW Fireside Chat With Vic Gundotra On Google+
SXSW Fireside Chat With Vic Gundotra On Google+
Check out this visualization of a fireside chat between Vic Gundotra and Guy Kawasaki, courtesy of Ogilvy and ImageThink, taken at the 2012 SXSW event. Vic heads up Google+ and shared how the product has grown since ...
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Super Bowl Ad Blitz 2012
Super Bowl Ad Blitz 2012
If you missed the Super Bowl and are wondering why people in the office were chatting about Madonna and talking babies on Monday, you're in luck! As part of our fifth annual YouTube Ad Blitz contest (in partnership with NBC ...
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2012 Search Ads Pause Experiments
2012 Search Ads Pause Experiments
In 2011, Google released a study called “Search Ads Pause” that showed the amount of search ad traffic that is incremental to traffic from an advertiser’s organic search results. On average, we found that 89% of paid traffic to an ...