Restaurants
A majority of diners - 70% of them in fact - use the internet to plan where to eat. From reviews to directions to nutritional info, consumers are turning to the internet to become informed prior to purchase. Interestingly, we also see that 30% of restaurant queries are coming from mobile searches, indicating that consumers have a need for on-the-go information. Are marketers prepared?
Studies
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Role of Online for Restaurants
A majority of diners - 70% of them in fact - use the internet to plan where to eat. A survey study conducted with OTX examined what kind of role online research played before people chose to dine out and found:
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