A majority of diners - 70% of them in fact - use the internet to plan where to eat. From reviews to directions to nutritional info, consumers are turning to the internet to become informed prior to purchase. Interestingly, we also see that 30% of restaurant queries are coming from mobile searches, indicating that consumers have a need for on-the-go information. Are marketers prepared?
Eye Tracking Study Comparing Mobile and Desktop
In this study we show a series of visually striking eye tracking hotspot-maps to highlight the differences between where people look on a desktop and mobile screen. We think this research will be of interest to anyone working on mobile ...