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Retail
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
Studies
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Office Furniture & Supplies Insights
This one sheeter showcases mobile, search, display, and video data and trends for the Office Furniture & Supplies industry. It also suggests new opportunities and helpful resources for improving your business in 2013.
Preview the Study Download: PDF
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Holiday Quick Guide
Are you dialing up your marketing efforts for the retail holiday season already? Google pooled its 2011 holiday learnings to develop this quick guide to highlight the most important retail holiday facts, key dates and search trends at a glance ...
Preview the Study Download: PDF
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Holiday Consumer Intentions 2012
Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever before - across pricing, functionality, and promotions - making this the first "Nonline ...
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The 2012 Portable PC Shopper
More than half of all desktop, netbook, laptop and tablet shoppers do not have a specific brand in mind at the start of their purchase process. Google conducted a study with Compete to understand how digital resources shapes their ultimate ...
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Moving Apparel Shoppers from Undecided to Decided in the Path to Purchase
How can retailers drive new customer acquisition? Google and Compete partnered to understand the digital path that can break this glass ceiling. Here's what we found:
- Apparel shoppers are undecided on brand: More than 1 in 3 are unsure ...
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The Role of Mobile and Video In the Apparel Shopper Digital Path to Purchase
Did you know? More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper's path to purchase, and in particular, their mobile and video ...
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2012: The Role of Video and Mobile for Wireline Shoppers
Technology has changed how consumers use voice services and online video is competing with cable TV. Google engaged Compete to better understand 2012 wireline shopper trends specifically around how video and mobile research resources shape decisions. Here are some of ...
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2012: Why and How Wireline Shoppers Search
Technology has changed how consumers use voice services and online video is competing with cable TV. Google engaged Compete to better understand 2012 wireline shopper search trends and the motivating factors for canceling landline and Pay TV plans. Here are ...
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The Role of Digital In the Large Appliance Shopper Path to Purchase Process
66% of large appliance purchases - like stoves, refrigerators, dishwashers, washer/dryers - are driven by shoppers who are looking to replace broken appliances or looking to upgrade. Google engaged Compete in this 2012 study to understand how shoppers approach the purchase ...
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Post Holiday Learnings for 2012
We are beginning to develop a strong understanding of how shoppers engage with their mobile devices and tablets as they make their purchase decisions. We partnered with Ipsos during the 2011 holiday shopping season to uncover the following interesting behaviors ...
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The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
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The Role of Video in the TV Purchase Process
42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:
- Of those that watch TV videos in the research ...
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Videos
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Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
Case Study
Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
By thoughtfully analyzing user behavior on their mobile site, and building enhancements to make the browsing and purchase experience even more robust, 1-800-FLOWERS.COM saw immediate lift in the performance of their mobile website.
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iPad App Promotion: Neiman Marcus
Case Study
iPad App Promotion: Neiman Marcus
Neiman Marcus promotes their iPad app with display advertising on the AdMob network.
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Google Multi-Platform Case Study: Reebok & Carat
Case Study
Google Multi-Platform Case Study: Reebok & Carat
Reebok extended its video creative across all digital screens - PCs, mobile phones and tablets - to promote RealFlex, a lineup of lightweight, high-performance shoes. The result? Over 131% lift in brand response conversions, 27% higher than average video ad ...
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Groupon's Success with Google Display
Case Study
Groupon's Success with Google Display
With help from a high-performing campaign on the Google Display Network, Groupon expanded from being in one city to 43 countries in less than 3 years.
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Animal Planet's Success With Google Display
Case Study
Animal Planet's Success With Google Display
Discovery Channel's innovative display ad campaign attracted millions of viewers for the River Monsters premiere.
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Airbnb's Success with Google Display
Case Study
Airbnb's Success with Google Display
The Google Display Network helps Airbnb grow from 1 to 80,000 worldwide rental accommodations.
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ShoeDazzle's Success with Google Display
Case Study
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
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The Evolution of the Consumer
Interview
The Evolution of the Consumer
Kyle Keogh, Industry Director of the Technology sector at Google, discusses how the consumer has changed over time because the consumer has more choice. He recommends focusing on your consumer strategy, rather than digital, mobile or social, to get them ...
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Mobile's Importance for Retailers
Interview
Mobile's Importance for Retailers
Ramy Mora, VP of Interactive Marketing at Macy's, talks about the importance of mobile for retailers today. He discusses how it helps the retailer reach the consumer at the perfect point of interaction and allows the retailer to personalize the ...
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Good is the Enemy of Great
Interview
Good is the Enemy of Great
Brandon Proctor, VP of Marketing at Build.com, talks about how he fosters innovation at Build.com. Additionally, he discusses how they use data to create a personalized, exceptional experience to the consumer, which only provides them with information they're looking for.
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Business Growth
Interview
Business Growth
Christian Friedland, CEO & founder of Build.com, talks about the importance of internationalizing your business and how it grows over time.
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Consumer Intent
Interview
Consumer Intent
Scott Linzer, Director of SEM at AKQA, discusses the importance of understanding what the intent of the consumer is and ensuring advertisers are serving the best experience.
Infographics
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The Furniture Shopper's Path to Purchase
The Furniture Shopper's Path to Purchase
Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online, driving 50 percent year-over-year growth for some retailers. Mobile search amplifies the opportunity for brand discovery, powered by generic keywords. Check ...
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Adweek Google Digital Holidays Infographic
Adweek Google Digital Holidays Infographic
According to Google's latest study, 85% will shop for a gift by starting on one device and finishing on another. Check out this holiday infographic from Adweek and Google to learn how marketers can get ready for the first multiscreen ...