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Retail
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
Studies
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Holiday Quick Guide
Are you dialing up your marketing efforts for the retail holiday season already? Google pooled its 2011 holiday learnings to develop this quick guide to highlight the most important retail holiday facts, key dates and search trends at a glance ...
Preview the Study Download: PDF
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Holiday Consumer Intentions 2012
Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever before - across pricing, functionality, and promotions - making this the first "Nonline ...
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The 2012 Portable PC Shopper
More than half of all desktop, netbook, laptop and tablet shoppers do not have a specific brand in mind at the start of their purchase process. Google conducted a study with Compete to understand how digital resources shapes their ultimate ...
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Moving Apparel Shoppers from Undecided to Decided in the Path to Purchase
How can retailers drive new customer acquisition? Google and Compete partnered to understand the digital path that can break this glass ceiling. Here's what we found:
- Apparel shoppers are undecided on brand: More than 1 in 3 are unsure ...
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The Role of Mobile and Video In the Apparel Shopper Digital Path to Purchase
Did you know? More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper's path to purchase, and in particular, their mobile and video ...
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2012: The Role of Video and Mobile for Wireline Shoppers
Technology has changed how consumers use voice services and online video is competing with cable TV. Google engaged Compete to better understand 2012 wireline shopper trends specifically around how video and mobile research resources shape decisions. Here are some of ...
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2012: Why and How Wireline Shoppers Search
Technology has changed how consumers use voice services and online video is competing with cable TV. Google engaged Compete to better understand 2012 wireline shopper search trends and the motivating factors for canceling landline and Pay TV plans. Here are ...
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The Role of Digital In the Large Appliance Shopper Path to Purchase Process
66% of large appliance purchases - like stoves, refrigerators, dishwashers, washer/dryers - are driven by shoppers who are looking to replace broken appliances or looking to upgrade. Google engaged Compete in this 2012 study to understand how shoppers approach the purchase ...
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Post Holiday Learnings for 2012
We are beginning to develop a strong understanding of how shoppers engage with their mobile devices and tablets as they make their purchase decisions. We partnered with Ipsos during the 2011 holiday shopping season to uncover the following interesting behaviors ...
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
Videos
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Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
Case Study
Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
By thoughtfully analyzing user behavior on their mobile site, and building enhancements to make the browsing and purchase experience even more robust, 1-800-FLOWERS.COM saw immediate lift in the performance of their mobile website.
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iPad App Promotion: Neiman Marcus
Case Study
iPad App Promotion: Neiman Marcus
Neiman Marcus promotes their iPad app with display advertising on the AdMob network.
Infographics
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Adweek Google Digital Holidays Infographic
Adweek Google Digital Holidays Infographic
According to Google's latest study, 85% will shop for a gift by starting on one device and finishing on another. Check out this holiday infographic from Adweek and Google to learn how marketers can get ready for the first multiscreen ...