Social
Social marketing is permeating our everyday, giving rise to new forms of marketing based on direct consumer engagement. Here’s some recent social marketing insights:
- Chris Mann of 1-800 Flowers shares his thoughts in a video on how social marketing allows advertisers to maintain and enhance relationships with their customers.
- Google is the leading word-of-mouth conversation starter, and directly informs 146 million brand conversations every day. (Word of Mouth Study)
Studies
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Android Army ZMOT Case Study
A brand manager can't be there for every single zero moment today. Marc Vanlerberghe, Android's Senior Director of Global Marketing, shares his solution in this ZMOT case study, "I spend almost 100% of my time building and arming ...
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How Your Brand's Marketing Efforts Should Evolve for the New Social Customer Lifecycle
Social media has made the classic marketing/sales funnel obsolete. Viral referrals and customer evangelism now play a major role in purchase decisions, so savvy marketers need to engage consumers where it really makes a difference. In this report, Wildfire ...
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Zoro Tools Increases Reach and Lowers Cost-per-Acquisition with Product Listing Ads
Zoro Tools, an online supplier of over 250,000 industrial products, had limited resources and a massive product assortment. They had been using Adwords all along, but was intrigued with Google Product Listing Ads (PLA) because it allowed them to ...
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How Superbrands Breed Superfans
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns. Social Superbrands excel at turning fans into sharers and advocates. Wildfire analyzed ...
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Google+: the Time to Engage is Now
Did you know that Google+ is much more than a social destination site? Google+ is the "social spine" across all of Google's properties, and your brand's activity on Google+ today can positively impact your brand's search results ...
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The Footwear Path to Purchase and How Shoppers Search
Almost 20% of total footwear sales are online. We asked Compete to help us track how footwear shoppers navigate the path to purchase, including how they search and found:
- 43% of shoe shoppers use search throughout purchase process
- There are ...
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Word of Mouth and the Internet
There are 2.4 billion conversations about brands every day. What role do search and the Internet play? We paired up with KellerFay group to find out:
- Google is the #1 spark of word of mouth conversations and directly informs ...
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Cadbury's Google+ Activity Connects with Over 1.2 Million People
One of the aims of Cadbury’s London 2012 programme is to engage with a younger audience of customers aged 18 to 25 years old. With the goals of interacting with this tech-savvy demographic, standing out from other sponsors and ...
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H&M Uses Google+ to Deliver Engaging Exclusive Content
H&M uses Google+ to connect with over 940,000 users and deliver engaging exclusive content. Miriam Tappert, Global Social Media Manager at H&M, explains that the objectives for setting up the brand’s Google+ page were simple: “To ...
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Google+Your Business and You
A guide to how to get your business started on G+ and 10 tips on engaging with your users.
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Digital Women in UK and DE
Google commissioned GfK to help understand women aged 25-50 who buy CPG products for their household. Key findings included:
- 88% of British women use the internet and search online.
- 60% of UK women have searched online within the CPG category ...
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The Role of Online in Hungarian Travel Purchases
This study will help you understand the role of the internet in Hungarian travel purchases.
Key findings:
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going ...
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Videos
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The Convergence of Mobile & Social
Interview
The Convergence of Mobile & Social
Matt Wurst, Director, Emerging Media at 360i, discusses the convergence of mobile & social and the importance of creating an integrated strategy. He highlights the 3C's of Social Media: Content, Conversation, and Connectivity.
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The Phenomenon of Mobile
Interview
The Phenomenon of Mobile
Paul Woolington, Founding Partner at Naked Communications, discusses how mobile is phenomenal & transforming advertising today. Mobile is a catalyst while social is a thread combining everything together.
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The Social Movement
Interview
The Social Movement
Jennifer D'Angelo, Copywriter at Rosetta, discusses the importance of social marketing campaigns and their impacts on brands.
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How To Do Mobile Right
Interview
How To Do Mobile Right
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He also comments on social media execution.
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Google+ & the Evolution of the Web
Interview
Google+ & the Evolution of the Web
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses how Google+ will bring people to the forefront of social experiences.
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+1 and Sharing for Marketers
Interview
+1 and Sharing for Marketers
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses how the +1 button works for marketers. It allows consumers the ability to endorse their brand products and services across the web and it allows for brands ...
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Google+ for Brands
Interview
Google+ for Brands
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses the power of Google+ for brands.
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Transforming the Way Brands Speak to Consumers
Interview
Transforming the Way Brands Speak to Consumers
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, talks about how many of our clients have already embraced social media and they're looking to Google to transform the way they speak to consumers.
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The Power of Social
Interview
The Power of Social
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, talks about the power of social and the ability to truly personalize digital brand experiences.
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Sharing Through Google+
Interview
Sharing Through Google+
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, discusses how the ability to share information is becoming a core part of Google via Google+.
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Consumers Relationships with Brands
Interview
Consumers Relationships with Brands
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, talks about how consumers interact with brands online and the fact they want to create complete relationships with brands.
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Google's Approach to Social
Interview
Google's Approach to Social
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, discusses Google's approach to social.
Infographics
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SXSW Fireside Chat With Vic Gundotra On Google+
SXSW Fireside Chat With Vic Gundotra On Google+
Check out this visualization of a fireside chat between Vic Gundotra and Guy Kawasaki, courtesy of Ogilvy and ImageThink, taken at the 2012 SXSW event. Vic heads up Google+ and shared how the product has grown since ...
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Word of Mouth Infographic
Word of Mouth Infographic
Follow the path of brand conversations on the internet.
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...