Social marketing is permeating our everyday, giving rise to new forms of marketing based on direct consumer engagement. Here’s some recent social marketing insights:
- Chris Mann of 1-800 Flowers shares his thoughts in a video on how social marketing allows advertisers to maintain and enhance relationships with their customers.
- Google is the leading word-of-mouth conversation starter, and directly informs 146 million brand conversations every day. (Word of Mouth Study)
The Role of Online in Hungarian Travel Purchases
This study will help you understand the role of the internet in Hungarian travel purchases.
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going ...
The Role of Online in Hungarian Retail Purchases
This study will help you understand the role of the internet in Hungarian retail purchases.
- Offline shopping is the prevailing purchase method in the retail categories under analysis – spread of online shopping differs per category.
- Online research drives ...