Social
Social marketing is permeating our everyday, giving rise to new forms of marketing based on direct consumer engagement. Here’s some recent social marketing insights:
- Chris Mann of 1-800 Flowers shares his thoughts in a video on how social marketing allows advertisers to maintain and enhance relationships with their customers.
- Google is the leading word-of-mouth conversation starter, and directly informs 146 million brand conversations every day. (Word of Mouth Study)
Studies
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The Footwear Path to Purchase and How Shoppers Search
Almost 20% of total footwear sales are online. We asked Compete to help us track how footwear shoppers navigate the path to purchase, including how they search and found:
- 43% of shoe shoppers use search throughout purchase process
- There are ...
Preview the Study Download: PDF
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Word of Mouth and the Internet
There are 2.4 billion conversations about brands every day. What role do search and the Internet play? We paired up with KellerFay group to find out:
- Google is the #1 spark of word of mouth conversations and directly informs ...
Preview the Study Download: PDF , PPT
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The Role of Online in Hungarian Travel Purchases
This study will help you understand the role of the internet in Hungarian travel purchases.
Key findings:
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going ...
Preview the Study Download: PDF , PPT
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The Role of Online in Hungarian Retail Purchases
This study will help you understand the role of the internet in Hungarian retail purchases.
Key findings:
- Offline shopping is the prevailing purchase method in the retail categories under analysis – spread of online shopping differs per category.
- Online research drives ...
Preview the Study Download: PDF , PPT
Videos
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The Convergence of Mobile & Social
Interview
The Convergence of Mobile & Social
Matt Wurst, Director, Emerging Media at 360i, discusses the convergence of mobile & social and the importance of creating an integrated strategy. He highlights the 3C's of Social Media: Content, Conversation, and Connectivity.
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The Phenomenon of Mobile
Interview
The Phenomenon of Mobile
Paul Woolington, Founding Partner at Naked Communications, discusses how mobile is phenomenal & transforming advertising today. Mobile is a catalyst while social is a thread combining everything together.
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The Social Movement
Interview
The Social Movement
Jennifer D'Angelo, Copywriter at Rosetta, discusses the importance of social marketing campaigns and their impacts on brands.
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How To Do Mobile Right
Interview
How To Do Mobile Right
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He also comments on social media execution.
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Google+ & the Evolution of the Web
Interview
Google+ & the Evolution of the Web
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses how Google+ will bring people to the forefront of social experiences.
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+1 and Sharing for Marketers
Interview
+1 and Sharing for Marketers
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses how the +1 button works for marketers. It allows consumers the ability to endorse their brand products and services across the web and it allows for brands ...
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Google+ for Brands
Interview
Google+ for Brands
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, discusses the power of Google+ for brands.
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Transforming the Way Brands Speak to Consumers
Interview
Transforming the Way Brands Speak to Consumers
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, talks about how many of our clients have already embraced social media and they're looking to Google to transform the way they speak to consumers.
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The Power of Social
Interview
The Power of Social
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, talks about the power of social and the ability to truly personalize digital brand experiences.
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Sharing Through Google+
Interview
Sharing Through Google+
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, discusses how the ability to share information is becoming a core part of Google via Google+.
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Consumers Relationships with Brands
Interview
Consumers Relationships with Brands
In an interview, Ryan Stonehouse, Sales Lead, New Advertising Products at Google, talks about how consumers interact with brands online and the fact they want to create complete relationships with brands.
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Google's Approach to Social
Interview
Google's Approach to Social
In an interview, Melanie Hamilton, Sales Lead, New Advertising Products at Google, discusses Google's approach to social.
Infographics
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Word of Mouth Infographic
Word of Mouth Infographic
Follow the path of brand conversations on the internet.
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...