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Technology
Explore the latest research from the technology industry. Find out how consumers search and shop for tech products, from consumer electronics to broadband services. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for tech.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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Shopping for Tech Products Online in Turkey
This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical: across the board about ...
Preview the Study Download: PDF , PPT