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Technology
Explore the latest research from the technology industry. Find out how consumers search and shop for tech products, from consumer electronics to broadband services. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for tech.
Studies
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Android Army ZMOT Case Study
A brand manager can't be there for every single zero moment today. Marc Vanlerberghe, Android's Senior Director of Global Marketing, shares his solution in this ZMOT case study, "I spend almost 100% of my time building and arming ...
Preview the Study Download: PDF
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Smartphone Launch Predictor
Product upgrades, and having the latest and greatest devices are top reasons consumers purchase new smartphones. Google has been following smartphone launch trends since 2010. We found that search predicts smartphone sales, with over 90% accuracy. In this 2012 Smartphone ...
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From Calls to Clicks
Google partnered with Ipsos in 2012 to understand the evolution of customer service in the telecom industry. The study looks at subscribers’ awareness, use, and satisfaction with their provider’s customer service offerings. It also looks at the use of ...
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T-Mobile Reaches the Light TV Viewer on Google + YouTube
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform population. They also watch half as much TV. So how can marketers reach light TV viewers? T-Mobile teamed up ...
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The Role of Video in the Smartphone Purchase Process
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's smartphone research process and purchase journey and found that as a direct result of viewing smartphone product ...
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The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
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The Role of Video in the TV Purchase Process
42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:
- Of those that watch TV videos in the research ...
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The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
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The Wireline Study 2011
What's more frustrating these days than unreliable internet connection? We wanted to know, how do consumers choose their internet providers for their home? What kind of research goes into the decision making process? With Compete, we found the following ...
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Google Display Network vs. Portal Takeovers for Tech Enthusiasts
A study by Google and Compete investigated how using the Google Display Network (GDN) compares to a "takeover" of a portal like AOL, MSN, or Yahoo in trying to reach a demographic of tech enthusiasts. Among the findings:
- 38% of ...
Preview the Study Download: PDF , PPT
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The Zero Moment of Truth for Consumer Electronics Study
How is the consumer electronic purchase process changing in a digitally powered world? How effective are traditional ads at changing purchasing behavior? Google partnered with Shopper Sciences to reveal the role of the Zero Moment of Truth for the personal ...
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HP Online-to-Store Case Study
What happens when a consumer tech brand teams up with a retailer on search marketing? A case study by Google, research partner APT and HP for a "digital co-op" campaign to boost in-store sales found:
- 530% return-on-ad-spend
- Branded and non-branded ...
Preview the Study Download: PDF , PPT
Videos
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Engagement with Consumers
Interview
Engagement with Consumers
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, discusses how essential creativity is in the advertising industry.
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How to Effectively Share Videos Today
Interview
How to Effectively Share Videos Today
In an interview, Johnny Vulkan, Partner at Anomaly, discusses the phenomena of sharing of video today.
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Mobile & Local's Connectivity
Interview
Mobile & Local's Connectivity
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the intersection between local & mobile in the advertising space.
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Relevance to the User
Interview
Relevance to the User
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about the importance for marketers to be more relevant to the user.
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Mobile's Magic
Interview
Mobile's Magic
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about getting clients involved in the mobile space.
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Local, Social & Mobile Integration
Interview
Local, Social & Mobile Integration
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about the integration of local, social, and mobile is going to be key in the future of advertising.
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Creativity & Technology Merge Together
Interview
Creativity & Technology Merge Together
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about how crucial it is for creativity and technology to merge together.
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Mobility & Small Screens
Interview
Mobility & Small Screens
In an interview, Johnny Vulkan, Partner at Anomaly, talks about the difference between mobile the device and mobility the behavior.
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Mobile Sharability
Interview
Mobile Sharability
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the future of mobile & the importance to share via mobile.
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Changes in the Creative Process
Interview
Changes in the Creative Process
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, talks about the change in the creative process over the past few years.
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Google Creative Sandbox 2011: New York City
Highlights
Google Creative Sandbox 2011: New York City
Creative Sandbox events celebrate the intersection of creativity and technology and inspire digital possibilities.
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Connections Today
Interview
Connections Today
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about how change in society is driven by connections.
Infographics
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Moving Smartphone Users from One Moment to the Next
Moving Smartphone Users from One Moment to the Next
Globally, more people have mobile phones than electricity or drinking water! With so many consumers in the market for phones, Google commissioned research to better understand how consumers shop for cell phones in the U.S. We then took it a ...