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Travel
We've brought together the latest insights from the travel sector, including case studies and thoughts from leaders to help you develop your travel digital strategy. Dive deep into insights around how consumers decide on airlines, hotels, car rentals and cruises for their travel needs.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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Role of Search in Travel Purchasing
The objective of the study was to map the role of search in the purchasing process in the Italian online travel market.
Key Findings:
- The results indicate that search is a critical part of the customer journey - nearly three quarters ...
Preview the Study Download: PDF , PPT