Travel

Growth in Online Shopping 2010 to 2012

For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.

Key Findings

• Online purchase ...

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Measuring the ROI of Pre Roll in Media Mix: UK

This study will help you understand more about the ROI of pre-roll ads in the media mix.

Key findings:

• Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
• The pre-roll campaign, particularly when combined with TV campaign ...

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Beyond Last Click

This paper summarises the key findings and insights from Google’s research into the important area of clickstream attribution. It will give you the facts to answer key questions such as: how long is the typical path to purchase and ...

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How Expedia Drove More Shoppers to its Website

Like many retailers, Expedia UK, the leading online travel provider in the UK, wanted to know more about how to effectively drive traffic to its website. Google and Marketshare analyzed Expedia shoppers' online behavior and found:

• Reallocating the same budget ...

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How Search Helps Drive Purchases in The UK Travel Market

Search has become a critical first step for traveling consumers. Google and Nielsen examined the search behaviors of travel shoppers throughout the UK and found:

• 92% of online travel purchasers used search
• 90% of purchasers used a generic search
• Travel ...

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