Travel

Delta Air Lines Extends TV Branding to Mobile

Delta Air Lines tapped into a key insight - that their high value customer is always on-the-go. To target them, Delta extended their “Keep Climbing" campaign beyond TV and onto mobile platforms. With Digitas and AdMob, Delta was able to achieve ...

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Traveler's Road to Decision 2011

The positive outlook for travel continues in 2011, as the proportion of travelers planning to take the same number of trips or more has grown. In this year's Traveler's Road to Decision, we found:

• 54% of business travelers ...

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Google Display Network vs. Portal Takeovers for Business Travelers

With so much clutter online, how can you deliver ads to the right business traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:

• On average, 71% of business travelers visit the GDN every day ...

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Google Display Network vs. Portal Takeovers for Hotel Travelers

What's more effective at reaching hotel travelers - a portal takeover or a network of sites? According to Compete:

• The Google Display Network reaches 4.7x more Hotel Travelers than the top Portal Homepage
• The Google Display Network exclusively reaches ...

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Google Display Network vs. Portal Takeovers for Cruise Travelers

With so much clutter online, how can you deliver ads to the right cruise traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:

• The GDN reaches 10X more buyers than the best portal
• The ...

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