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Understand Market Behavior
Insights to help marketers understand the general market landscape and to look at macro-level influences. Businesses need to understand how they could be impacted, and learn how to prepare for it.
Studies
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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Mobile, Tablet and Internet Usage 2012: NACE
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour. The enumeration survey was conducted during Q1 2012 in 40 markets and this is the ...
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Our Mobile Planet: Ireland
With Ireland's smartphone penetration now at 43% and 67% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Analysis of Finance, Insurance and Travel verticals in Ireland
This study analyzes the finance, travel and insurance verticals in Ireland.
Key findings:
- On average, international companies with local Irish online shops earn the highest amount of online spendings.
- Online payment with credit and laser cards are the most relevant ...
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YouTube Audience Measurement: Ireland
This study will help you understand more about the YouTube audience in Ireland.
Key findings:
- YouTube is the leading website for online video sites in Ireland: it is in an excellent position in terms of awareness and usage and is ...
Preview the Study Download: PDF , PPT