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Understand Market Behavior
Insights to help marketers understand the general market landscape and to look at macro-level influences. Businesses need to understand how they could be impacted, and learn how to prepare for it.
Studies
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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Our Mobile Planet: Spain
With Spain's smartphone penetration now at 44% and 56% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
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The Role of Online in Buying New Cars in Spain
This study will help you understand more about how consumers in Spain research new automobile purchases online.
Key findings:
- The most important sources for researching a new car are dealerships, search engines and friends and family.
- The use of online ...
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The Role of Search in Spanish Apparel Purchase Journey
This study maps the role of seach in purchasing of apparel in the Spanish retail market
Key findings:
- There are 9.9 million people in the Spanish retail (apparel) market.
- Search is an important part of the customer journey. 3 ...
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Marketing ROI in the Spanish Insurance Market
This study looks at marketing ROI in the Spanish insurance market. The study aims to identify the key marketing drivers that generate new applications, and to quantify the effectiveness and efficiency of these drivers. The study used a variety of ...
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Southern Europe, Middle East and Africa Enumeration Data
This research offers insight into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour.
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