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- Czech Republic
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- Greece
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- Ireland
- Israel
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- Japan
- Netherlands
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Understand Market Behavior
Insights to help marketers understand the general market landscape and to look at macro-level influences. Businesses need to understand how they could be impacted, and learn how to prepare for it.
Studies
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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The Impact of YouTube on Special K Sales
Google and Kellogg's worked with MarketingScan to prove the efficiency of a Special K campaign on YouTube.
iKey findings:
- There was a good synergy between YouTube and TV, with an 11% impact on Special K Cereals sales.
- Mid-term ...
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Our Mobile Planet: France
With smartphone penetration in France now at 38% and 55% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
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Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
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Trends in Digital Device and Internet Usage 2012
This study looks at mobile, tablet and internet usage across five key markets USA, UK, Japan, Germans, and France.
Key findings:
- An immense increase in smartphone usage across all key markets year over year – particularly in UK (+21%) – and a ...
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Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...
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