48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
- Overall brand ...
Google Project Impact: Germany
Project Impact is all about how advertiser benefit from going crossmedia. Google has partnered with advertised and agencies to learn more about the optimum crossmedia strategy. This study has looked at individual case studies and over 15,000 interviews to ...
Brand Impact - YouTube v TV in Germany
This study brings together the results of lab-based experiments with 12 brands to understand the brand impact of YouTube v TV in Germany.
- Overall, YouTube prerolls preform almost 40% better than TV in terms of impact on brand ...
Role of Online in New Automotive Purchases in Germany
This study aims to understand the usage and influence of online & traditional media sources, in the purchase of new automobiles in Germany.
- The role of online sources has grown significantly since 2009. Search engines are the most used ...
YouTube and Google Search Drives Offline CPG Sales
YouTube can offer a big boost to offline CPG sales, according to a MetrixLab study. Key findings include:
- YouTube added significant gross reach to the cross-media campaign, and 2.6% incremental net reach
- With a ROI of 0.42, YouTube ...